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Responsible Alcohol
Merchant Awards (RAMA) - 2007
A recent youth survey reported that more
than 60 percent of Santa Cruz County
teens admitted that it was easy to
obtain alcohol. For this reason, CURB is
partnering with local alcohol retailers
who actively discourage and limit youth
access to alcoholic beverages. The
Responsible Alcohol Merchant Awards (RAMA)
is designed to honor businesses that
have demonstrated a commitment to
combating the growing problem of
underage drinking in the community.
These merchants are rewarded for
proactively implementing
employee-training programs and exemplary
management policies to combat the sale
of alcohol to people under-21.
Local residents and youth are invited to
submit merchant nominations. All
nominations are reviewed by youth in the
Santa Cruz County Friday Night Live
Partnership Programs, Together for
Youth/Unidos Para Nuestros Jovenes,
local law enforcement, and State
Department of Alcohol Beverage Control.
RAMA winners are awarded a Responsible
Alcohol Merchant Award plaque, which can
be posted in their storefronts along
with large banners promoting their
participation in the RAMA program.
Project CURB encourages consumers to
support the 2007 RAMA winners by
shopping at their stores.
|
Aptos |
Boulder Creek |
Capitola |
Seascape Foods
Seascape Village Wine &
Spirit
Seacliff Plaza Store
Rite Aid
Village Liquor |
M&V Boulder Creek Liquors
New Leaf Community Market
Johnnies Super Market |
New Leaf Community Market
Grady's Market
Capitola Boat and Bait
Quality Cash & Grocery
Rite Aid
Trader Joes
Longs Drugs, Bay Ave.
Longs Drugs, 41st Ave.
Albertsons
Circle K |
|
Felton |
Freedom |
Santa Cruz |
Rite Aid
Quick Stop Market
New Leaf Community Market |
Four Corners Market |
Ernie's Wine & Liquors
7 Eleven, Cardiff Place
New Leaf Market, Mission St.
New Leaf Market, Pacific
Ave.
Rotten Robbie
7 Eleven, Mission St.
7 Eleven, Ocean St.
7 Eleven, Portola Dr.
Deke's Market
Costco Wholesale
DJ's Mini Mart
Valero
Bob's Valero
Cost Plus
Beach Market
Shopper's Corner
Kong's Market
Pleasure Point Liquors
MTM Sport Fishing & Marine
Live Oak American
Crow's Nest Restaurant
Longs Drugs
Trader Joe’s
Asti
Albertsons
U-Save Liquors
Hernandez Market
Hernandez Market II
Hernandez Market III
Del Pueblo Market
Albertsons
Pleasure Point Wine &
Spirits |
|
Scotts Valley |
Soquel |
Watsonville |
7 Eleven
Village Bottle Shop
Mt. Hermon Shell
Leo’s Liquors
Valero |
Quick Stop Market
Hernandez Market III |
7 Eleven, Lake Ave.
Valero, Freedom Blvd.
Valero, Main St.
Quick Stop Market
George's Liquor Store
La Rosa Market & Bakery
D'Lacolmena Inc.
Don Rafas
Mariscos El Nayarita 2
7 Eleven, Airport Blvd.
Barsis Liquors
7 Eleven, Main St. |
View
2007's RAMA winners
View
2006's RAMA winners |
